Understanding Digital Signage Shared Content

Overview

Adding content to the Shared Content & Signs (Everyone) group, and one or more of relevant Categories within TrilbyTV makes it available for Player Managers across the university to choose from. It does not place the content on any sign, and there is no expectation or requirement that it will ever be shown.

This article is for Content Creators who want to make their content available to others, and for Player Managers who browse shared content for their signs. It explains how sharing works, what it does and does not do, and how to write titles and descriptions that help your content get noticed.

In this article:

How Sharing Works

Shared content is available to be choose, never automatically shown.

Digital Sign Shared Content Flowchart

Shared content only reaches a sign when a Player Manager chooses it; otherwise it simply stays available.

  1. Create and share. A Content Creator uploads content to TrilbyTV and marks it as shared, making it available beyond their own department's group.
  2. Approve. Like all new TrilbyTV content, shared content starts as unapproved. A Content Approver reviews it against the university's content standards before anyone else can see it.
  3. Available to select. Once approved, the content appears in the shared content that Player Managers can browse.
  4. Optional selection. Each Player Manager decides whether to add it to a playlist or schedule for their signs. Many shared items are never selected, and that is expected.

What Sharing Does and Does Not Mean

Sharing Content Does Sharing Content Does Not
Make approved content visible to Player Managers in other departments Place the content on any sign or in any playlist
Let Player Managers add it to their own playlists and schedules if they choose Guarantee the content will be shown anywhere, for any length of time
Help reduce duplicate work when several departments promote the same event or message Require any Player Manager to review, respond to, or use the content
Keep you as the owner of the content, responsible for keeping it accurate Give you access to manage other departments' signs

Player Managers choose content based on their own audience, available screen time, and department priorities. If your shared content is not selected, nothing is wrong with your submission and no action is needed.

Recommendations for Titles and Descriptions

Player Managers often scan many shared items quickly. A clear title and short description help them decide in seconds whether your content fits their signs.

Write a clear, specific title

  • Lead with what the content is about, not who made it.
  • Include the event date or time frame if the content is time-sensitive.
  • Keep it short, ideally under about 60 characters, so it is not cut off in lists.
  • Avoid vague titles such as "Flyer," "Slide 2," or "Final version."

Write a succinct description

  • In one or two sentences, say what the content promotes, who it is for, and when it is relevant.
  • Note the sponsoring department and a contact if viewers or Player Managers may have questions.
  • Mention anything a Player Manager should know before using it, such as audio or a specific audience.
  Title Description
Less helpful Event slide Please share.
More helpful Spring Career Fair, March 12, 2027, Student Union Promotes the spring career fair for all students. Relevant through March 12, 2027. Sponsored by [Department Name].

Other good practices

  • Set accurate start and end dates so outdated content stops appearing.
  • Choose the most relevant category so the content is easy to find.
  • Follow the university's brand guidelines and digital accessibility standards, including readable text sizes and sufficient contrast.

If you Want Content Shown on a Specific Sign

Sharing alone does not request placement. If you would like your content shown on a particular sign, contact that sign's Player Manager directly. Sign owners and Player Managers are listed in the Digital Sign Directory. The Player Manager makes the final decision.

Need additional help or have issues

For support, requests may be submitted anytime using the appropriate Digital Signage form. Requests generate a Ticket which will be worked in order received and urgency by IT Employees with the knowledge and permissions to assist with the request.

For immediate assistance please review the Contact Us page for the appropriate support group.