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Services or Offerings?
UAA's Email Marketing Platform can be used to send email marketing campaigns to targeted University audiences (all staff & faculty, current students of a particular college, alumni, etc.). The platform is capable of tracking and reporting on the success of a particular campaign (whether an email was opened, if a particular link was clicked, etc.).

The mailing list service uses Mailman, the GNU Mailing List Manager. The service provides built-in archiving, automatic bounce processing, spam and content filtering, and digest delivery.