Email Marketing Platform

Salesforce Marketing Cloud is the university’s official platform for email marketing and was adopted and implemented for use beginning in 2022. It supports targeted email communications to specific audiences such as faculty, staff, students, and alumni while maintaining the university's brand and style. The platform also provides powerful tools to track and report on campaign performance including email opens, link clicks, or event RSVPs.

As the officially designated enterprise solution for email marketing and contact data management for UAA, Salesforce Marketing Cloud is the only approved system for these activities. The use or purchase of alternative platforms (eg. MailChimp or Constant Contact) is not permitted, and existing use of alternative platforms will be phased out.

Eligible Individuals

• UAA Employees, Staff, and Faculty

Requirements

• Active UA Identity/Account with permission to access this platform.
• Device with internet access and a web browser (suggested browsers are Chrome, Firefox, and Safari).

Cost

The cost of Salesforce Marketing Cloud is defined by Advancement and managed by ITS through recharge billing. The university will be working to identify potential opportunities to subsidize the cost to make Salesforce Marketing Cloud as affordable to departments as possible.

Current fiscal year recharge rates are available on the Distributed Software Rates page.

Availability

This is a cloud based application and is available to use 24 hours a day, 7 days a week. Except during the regularly scheduled maintenance Window.

Need More Information or Help?

This service is maintained and supported by UAA IT Services. Use the "Request Support" button on the right side of this page to request a license/access or get additional help. 

For urgent immediate support, please contact the appropriate UAA IT Support office.