Knowledge Article Title Strategies


Properly formed subjects greatly help with both searching and identifying which article to use. 

Writing article titles

Follow these guidelines to better help customers find an article:

  • Lead with a verb
    • Example: Create a New Knowledge Base Article
    • Note: the verb should not be in the 'ing' form. Use "Publish" rather than "Publishing"
  • Write a single, concise sentence, ideally fewer than 10 words, summarizing the content.
  • Use Title Case.
  • Use primary keywords related to the content in the first several words.
  • Use words customers will most likely search on.
  • Delete "the," "and," or "is," if possible. When appearing at the beginning of a title, these are generic, and take up space.
  • Use the active voice, e.g., create, assign, secure.
  • Do not lead with commonly used words such as "How to."
  • For internal articles documenting standard operating procedures (SOP) prefix the article title with "SOP: "
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Article ID: 185
Mon 6/8/20 3:30 PM
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